Amazon's Private Label Gin, Costco's Consumer Centric Model, Casper IPO, Malls Turn into Circus, Copping Fake Sneakers, Box Truck Ads, Yankees $2Bn Bust, Headless Commerce API, Target's Comeback
Curating commerce daily from Amazon to Zulily.
Amazon launches its own premium gin brand in the UK
Amazon is adding to its own-label product line with its first spirit brand in the U.K. called Tovess Gin. Gin is the U.K.'s most popular spirit, according to Kantar, with more than a quarter of the population buying gin in the 12 months to June 2019.
The drink is listed as a premium single batch crafted dry gin and sells for £24.99 ($32.32) for a 70cl bottle, and is produced at a distillery on the outskirts of Birmingham in the U.K.
Promotional text on the site claims the gin has been produced in 18 th century copper stills, named MacKay, Angela, Constance and Jenny.
At Costco 'everything resonates with the consumer'
The club retailer continues to post strong results quarter after quarter while many in the industry struggle to survive.
Though many retailers are concerned about the possibility of another recession in the near future, Costco may benefit from one because, as Coresight notes, more consumers shop for private labels during times of economic uncertainty.
In fact, Costco in 2017 announced plans to build a chicken-processing plant in Freemont, Nebraska, which recently opened, in order to have total control over its poultry supply chain.
Casper Is Said to Work With Morgan Stanley, Goldman on IPO
(Bloomberg) -- Online mattress retailer Casper Sleep Inc. is working with Morgan Stanley and Goldman Sachs Group Inc. on a U.S. initial public offering, according to people.
What Does It Take to Get People to the Mall? Drag Queens, Racy Circus Acts and Disco Parties
The food court doesn’t cut it any more. Shopping centers look for creative ways to lure potential customers; ‘anything that creates buzz is wonderful for us’ Hoping to increase foot traffic, the Rosedale Center in Roseville, Minn., opened its doors to dog owners, offering them a place to walk pets on frigid Sunday mornings before stores opened.
There wasn’t enough time to clean up before the stores opened and many dog owners ignored the free wipes and reminders posted throughout the property.
Meet the Sneaker Collectors Who Intentionally Buy Fake Shoes
As hyped-up, limited-run sneakers from brands like Nike and Adidas become increasingly difficult to obtain, some shoppers are instead buying inauthentic “replicas” that are so well-made they could fool almost anyone.
When the shoes were released earlier this month, they sold out at Mach-10 speed and are now fetching many times their $130 retail price on the secondary market.
Mr. Das, 26, a graphic designer in Frederick, Md., wasn’t about to shell out a stomach-turning sum for the sneakers, so he bought “replicas” from a shadowy website instead.
Interview with Neal Pecchenino, Boxi: Turning Blank Trunks Into Moving Ads - socaltech.com
Neal Pecchenino, the founder and CEO of Boxi, while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Then he noti
I spent a lot of time answering all the critical questions and building out a business model, and putting together a proof-of-concept, and testing it, and now we're here today a couple of years after, and we're the biggest company in the country doing something like this.
Luckily, that managed to get Jamie's assistant to put a meeting on his calendar, and a brought back the struck for the fourth time, and he loved it, and it turned into a total Shark Tank pitch.
The Yankees’ Decade of Almost: $2 Billion Spent, Zero Titles Won
The 2010s for the Yankees were a success by every measure—that is, except for the only one their fans actually care about: winning the World Series. In many respects, the New York Yankees just completed an extraordinary decade. Over the past 10 regular seasons, they won 921 games, more than any other team in baseball.
Nordstrom wants its new Manhattan store to be a place where women can discover new brands
Nordstrom hopes featuring up-and-coming brands at its new women's store in New York will give it a leg up on the competition, at a time when department store chains are undoubtedly struggling.
You'll find Nike sneakers, Christian Louboutin pumps, Levi's denim and Saint Laurent dresses at Nordstrom's shiny new department store in Manhattan.
There is also space for its Trunk Club personal styling service — a first for a full-line Nordstrom store — and a room tucked in the corner and covered in a plush pink velvet, dedicated to all things Nike.
Global retail e-commerce is expected to be a $25 trillion business this year, and today one of the companies that has built a set of tools to help larger enterprises sell to consumers online has raised a large growth round to meet that demand. Commercetools, a German startup that provides a set of …
Global retail e-commerce is expected to be a $25 trillion business this year, and today one of the companies that has built a set of tools to help larger enterprises sell to consumers online has raised a large growth round to meet that demand.
“In our opinion commercetools represents the next wave of enterprise commerce software and has the potential to unlock powerful innovation and growth within the e-commerce sector.”
Amazon Almost Killed Target. Then, Target Did the Impossible
Experts said Target was making a huge mistake. Boy, were they wrong. remodeling existing stores (and opening smaller ones in urban areas); introducing new, private label brands; and, enhancing its digital shopping experience.
The company has launched 20 private-label lines over the past three years, including brands for modern furniture, kids' clothes, electronics, and home goods.
Brandless executives reveal the e-commerce company's plan to become the CBD market leader
"Consumers really trust Brandless and what we stand for," Jen Hagness, the company's new chief merchant officer, told Business Insider.
The next phase of the pivot will include introducing two Brandless-owned CBD products: a midline option made with an outside manufacturer's formulations and a premium brand with Brandless' own mix of botanical oils and packaging.
Hagness, who previously served as an executive at Caribou Coffee for five years, says that the answer is simple: Customers conveyed through direct feedback and collected data that they wanted to buy CBD.
Facebook Opens Marketplace Search Results to Ads
You can now advertise on Facebook search results, both in general search and in Marketplace search, the company announced on Thursday: "Ads in Facebook Search Results offer a new way for you to reach people
Facebook ads help initiate billions of transactions every month, and every day, millions of interactions take place between buyers and sellers on Marketplace.
They look similar to News Feed ads and have the same transparency and controls, including a “Sponsored” label so it’s clearly marked as paid placement.
How retro candy brands are hitting the nostalgia sweet spot
Just in time for Halloween, Russell Stover and others are rethinking their marketing and positioning. Will consumers bite?
Although these marketing initiatives all arrive close to Halloween, they reflect an urgency to snag consumer attention that goes far beyond a single occasion, said Ed Rzasa, chief client service officer at Colorado-based agency Sterling-Rice Group.
The latter doesn't happen often given the strong association many candy firms' packaging has with their brands, but Russell Stover did a refresh as part of "Make Happy" by updating to a copper box that evokes the kettles in its kitchen.