AR. VR ecom, Mr Beast Burgers, Dobrik's Puzzle Venture, Nike's DTC Growth, Data With Empathy, Walmart's Return Innovation
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Pulling ahead in e-comm - Furniture Today
Increasingly, experts say the retailer’s front door is its website. And thanks to an increase in online shopping, when consumers come to your door, they need to find it open with the welcome mat out.
“The most sophisticated online retailers have moved on to execute 3D-related strategies, such as AR/VR, and virtual assembly instructions, bringing the shopper closer than ever to the products,” said Meganne Wecker, president of Skyline Furniture and founder of custom-furniture e-tailer Cloth & Company .
When considering technology, John said, it’s important to select a partner or platform that keeps the customer at the center of all design and user-experience decisions, stays up-to-date on the newest consumer trends such as mobile shopping and augmented reality, prioritizes security and accessibility, and is able to pivot and adjust quickly.
Burgers with a side of iPads? YouTuber opens fast-food chain, gives away money, gadgets
MrBeast opened up a tiny takeaway joint in North Carolina and put a placard outside, offering free food. Seeing the sign, thousands queued up outside the restaurant through the day, and no one went home empty-handed.
The YouTuber, who has over 48.2 million subscribers, opened up a tiny takeaway joint in North Carolina and put up a placard outside, offering free food.
But as the lines grew longer outside the restaurant, to a point where the local police had to intervene, the content creator and his friends decided to shut shop for the day.
Nike posts $11B quarter and plans for 30 new stores
The activewear retailer plans to capitalize on its recovery by investing in more growth opportunities, including new stores and digital.
Core areas of focus for growth investment are women's, apparel, digital and the Jordan brand, executives said on the call.
Revenues in wholesale were down 14%, with the company reducing its undifferentiated retail partners in North America by 30% over the past three years, Telsey Advisory Group analysts said in emailed comments.
Why marketers need to use data with empathy to connect with people
Despite acquiring more and more consumer data, marketers are doomed to fail. Why? Because the industry is shackled to an outdated approach to data that treats people as consumer automatons and their data as useful solely for commercial gain. Instead, companies need a new method that builds trust: data with empathy.
David Dobrik “really scared” after insane number of puzzle entries
Fans of David Dobrik were thrilled on December 10 when he announced his new product , a puzzle in which players work to complete QR codes, which can then be scanned to reveal a monetary prize.
He described messages he received from people where they told him they had purchased ten puzzles thinking it would increase their chances of winning big, much to the star’s horror.
Walmart and Amazon launch return options as some predict holiday onslaught
The retail giants are vying to be the most convenient option not just for buying but also for sending goods back.
Walmart has partnered with FedEx to allow online shoppers to return items from their homes , according to a company post Monday.
As they vie for online market share, Amazon and Walmart have much to gain by making returns as easy and friction-free for consumers, and themselves.
Trendslates is a free daily email covering trends in commerce, media, and marketing.
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