Beauty for Older Generations, Amazon at Center, Sezzle Pay Later, Yang to Save Malls, Nike Marketing Revamp, Google Shopping Stores, Target's Design Partnerships, Jacket with a Waithlist, Insta Video

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Is the beauty industry finally addressing its problem with age? - Daze Digital

“The rise in inclusive beauty is driving the industry to embrace a wider portrayal of women of all ages, including the older generation.” With call-out culture at the heart of this, brands have an incentive to change their products to appeal to a 2019 audience - or risk being called discriminatory.

“The rise in inclusive beauty is driving the industry to embrace a wider portrayal of women of all ages, including the older generation.” With call-out culture at the heart of this, brands have an incentive to change their products to appeal to a 2019 audience - or risk being called discriminatory.

Why Amazon should be at the center of every brand's e-commerce strategy - Marketing Dive

To thrive in today's customer-driven landscape, brands must build agile e-commerce strategies with Amazon at the center, writes Feedvisor's Dani Nadel.

E-commerce gave rise to a new breed of digitally native, direct-to-consumer brands whose savvy marketing prowess, unique value propositions and simple path to purchase attract consumers in droves.

All of these capabilities demonstrate the urgency to integrate Amazon, and when they are working together can not only lead to untapped profits for brands, but allow them to have a robust presence where their customers of today and tomorrow are — a necessity in an age of e-commerce dictated by the shopper.

Minneapolis' Sezzle takes its buy-now, pay-later idea to Australia - Star Tribune

The small Minneapolis firm is going public on the Australian stock market instead of in the U.S.

“They’re using different metrics to assess risk, data that traditional lenders don’t have access to,” says Arieh Levi, a senior analyst at CB Insights, a financial services market research firm in New York.

“It can become a challenge for companies to ultimately move to the U.S., where they do want to be because it’s the most liquid market in the world,” said Neil Riley, global head of equity syndicate at Piper Jaffray, a Minneapolis investment bank.

Andrew Yang is out to save the American mall - Vox

Yang’s pro-traditional retail, anti-Amazon stance came out during the second round of Democratic debates.

In response, Yang’s central campaign promise is to pay every American adult citizen a universal basic income of $1,000 per month, funded by a value-added tax and called the Freedom Dividend.

Yang’s vision may be untenable, given that not every struggling mall has much chance of life after death, due to location challenges and zoning disputes ( as CityLab notes ), not to mention an ever-changing retail landscape.

Exclusive: Nike Revamps Marketing Team - Footwear News

The Swoosh is infusing new talent and promoting several leaders across ranks.

“These shifts in our leadership team and continued investment in the best talent show that we are embarking on a new chapter of marketing as a brand, to serve and connect with consumers even more personally.”

This year, The Swoosh also released several emotionally charged ads, including its recent spot in support of the U.S. Women’s National Soccer Team.

Google Shopping Takes One Small Step - Marketplace Pulse

The new Google Shopping homepage, now hosting 2,000 stores, attempts to unify the company's shopping efforts into one. Google has merged the marketplace-turned Google Express into Google Shopping, a service which used to focus on price comparison.

Nearly half (46.7%) of US internet users started product searches on Amazon compared with 34.6% who went to Google first, according to an Adeptmind survey.

While other major retailers are scrambling to offer one-day shipping, the new industry “standard” set by Amazon, Google Shopping fails short.

Target launches 'archives' collection highlighting design partnerships - Retail Dive

The mass merchant is celebrating 20 years of working with famed designers to deliver its signature cheap chic offering to customers.

"From our stores and the products we create to the partnerships we cultivate, our focus on accessible design sets Target apart, and is one of the reasons guests love to shop with us."

While the retailer "is opening up its archives" of past design partnerships, its contemporary strategy is also based on exclusives, tied largely these days to its private brands.

Image result for paynter jacket

This $190 Jacket Has a Waitlist - The Hand and Eye

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From what I’ve seen, the team that puts NFF together has a pure passion for great music and fostering a way for people to get together around it.

Quentin Tarantino discusses making an epic period drama in LA and how he builds a mixtape for each film to create its soundtrack.

Why it feels like everyone on Instagram is filming their workouts - VOX

After all, what’s the point of breaking a sweat if you’re not doing it for the ’gram?

The company, a popular studio in Manhattan called Banana Skirt Productions that’s existed since 2014, says it films the final run-through for each dance class — which, to be fair, was extremely fun, minus the colossal wallop to my pride — so that participants can download the videos and use them to practice at home.

Chad Waetzig, vice president of marketing at Crunch Fitness, told the Wall Street Journal that the studio encourages photo-taking by awarding members who upload pictures or videos using the hashtag #CrunchTV with prizes like free personal training sessions.

New Laws on Data Privacy and Security Are Coming. Is Your Company Ready? - HBR

The consequences of weak security are about to go way beyond bad PR.

On March 26, Jonathan Leitschuh, a 20-something engineer, emailed Zoom to let the company know about a flaw he’d discovered in its software — one that allowed malicious actors to secretly access the cameras of anyone who’d ever used the popular videoconferencing service.

This would mark a dramatic departure from all-too-common practices: leaving it to underresourced quality assurance teams to discover flaws and outsourcing testing to largely ineffective bug bounty programs.

Etsy boosts guidance as Q2 profits soar - Retail Dive

Shares tumbled late Thursday, though, as the marketplace's sales missed expectations. But executives say they're confident in the future.

Etsy has managed to turn its fortunes around under CEO Josh Silverman, who arrived two years ago as the maker marketplace faltered.

"The second half of this year also includes a trio of bold new initiatives that we expect will catalyze additional future growth," he said, according to a Seeking Alpha transcript , calling out the marketplace's new free shipping program , the impending launch of a unified ad platform called Etsy Ads and the acquisition of musical instruments marketplace Reverb.

Digital 'clothes' could be the next big Instagram hit - CNBC

Digital apparel is no emperor's new clothes fad — in the gaming industry, "skins" and "cosmetics" are a staple item, but virtual fashion is new to Instagram

"We started thinking about what would a web shop look like 10 years ahead," Morten Grubak, executive creative director of Virtue Nordic, told CNBC's James Wright.

Yuval Ben-Itzhak, CEO of social media marketing platform Socialbakers, told CNBC that digital clothing is in its infancy for creators on the likes of Instagram and Snapchat .

The department store of the future is using actors to sell you stuff - FastCompany

Showfields, an ‘experiential’ store in New York, is running a theatrical performance similar to ‘Sleep No More’—but for selling you things.

[Photo: Eitan Gamlieli/courtesy Showfields]I enter into the house’s “bathroom,” where an artist named George Skoufas has stuffed a pink plush leg into the toilet and covered the walls in large protruding tentacles that are supposed to resemble water droplets.

By curating products for young, digitally savvy professionals (the store is mostly visited by women ages 24 to 36), the startup is hoping to make it easier for customers to find new brands they like while helping small companies to interact directly with their consumers.

Creating A Counterfeit-Proof Sneaker Marketplace | PYMNTS.com

New startups working with venture investors get all kinds of advice; some very good, some not so much. But GOAT Co-Founder Eddy Lu probably got some of the most memorable advice from one of his investors in the aftermath of a Black Friday 2015 meltdown, according to a story in South China Morning Post. “Our […]

But GOAT Co-Founder Eddy Lu probably got some of the most memorable advice from one of his investors in the aftermath of a Black Friday 2015 meltdown, according to a story in South China Morning Post .

A roughly contemporaneous look at the pricing of Yeezy Boosts on eBay would find consumers paying $1,200 on the low end for lightly used sneakers and as much as $20,000 for new specialty variations.

Stocks making the biggest moves after hours: Pinterest, Etsy, Square and more - CNBC

See which stocks are posting big moves after the bell on August 1.

"We are making great progress improving our product experience and marketing capabilities," Etsy CEO Josh Silverman said in a statement.

GoDaddy fell 4.4% after the announcement that its CEO Scott Wagner will step down for health reasons, despite the company beating Wall Street's estimates for its second-quarter earnings.