CPG Playbook by Schmidt's Naturals, How Americans are Spending Their Money, Brands Relying on Lumi for Packaging, Membership Puzzle Project, Pay Later Shifting to Health & Beauty, Essential Products
Covering trends in commerce, media, and marketing daily
Jaime Schmidt starting making natural deodorant at home a decade ago. By 2017, she was selling her products in most giant retailers around the world.
These included separate production lines for the stick and jar versions of her deodorant, each with stations for measuring, batching, melting, mixing, filling, capping, cooling, and quality control.
Since the acquisition, Schmidt's Naturals has done exactly that, launching dozens of new SKUs and different product categories, collaborating with celebrities like Jane Goodall and Justin Bieber , and expanding further into global markets.
How the Virus Transformed the Way Americans Spend Their Money
Airlines and movie theaters are hurting. Grocery stores and streaming services are raking it in.
Sales in the travel sector have declined rapidly over the past month, with revenues for the week ending on April 1 down 85 percent from the same time a year earlier.
Spending is even down broadly across the health care industry for now, as those who conduct elective procedures, dentists and specialists not working on the coronavirus response are doing less business.
It's Not About Debt Or Stock Buybacks Or Whatever. It's About The Virus | Tim Duy's Fed Watch
Time to take a step back. Just over a month ago, the U.S. economy looked poised for a solid 2020. Not spectacular, but a lift from 2019. Job growth w...
In this last iteration, they expanded their corporate credit facilities to accept the debt of “fallen angels,” firms that have been downgraded from investment status, and high yield ETFs.
When the economy is well on its way back to recovery, and private markets and institutions are once again able to perform their vital functions of channeling credit and supporting economic growth, we will put these emergency tools away.
As E-Commerce Grows, Brands Rely On Lumi For Their Packaging Needs
New e-commerce companies lack the resources to manage their sourcing and supply chain packing needs. Jesse Genet and Stephen Ango created Lumi to provide brands with an end-to-end platform to facilitate brands’ key supply chain processes.
Many people running these manufacturers have come far by doing things a certain way, so asking them to log into Lumi to accept quotes, talk to our team, and track performance is a significant behavior change.
Genet : It can be a challenge to find candidates who have the domain expertise of packaging and supply chain along with the background working at technology companies that would help them excel at Lumi.
Why ‘Tiger King’ Is Not ‘Blackfish’ for Big Cats
Critics say the popular Netflix series and its directors lost sight of the conservation and animal welfare problems at the heart of the story of Joe Exotic.
“The Department of Justice remains steadfastly confident that the court record, evidence and trial testimony fully supports the correctness of the jury’s verdict,” said Timothy Downing, U.S. attorney for the Western District of Oklahoma.
But critics of “Tiger King” assert that Mr. Goode and Ms. Chaiklin’s license went too far, at times taking quotes and shots out of context, presenting inaccurate information as fact and jumbling timelines.
The world has changed dramatically in the last month, and pillars of membership programs have had to change, too. Here’s how 15+ newsrooms around the world have adapted their membership appeals, in-person events, and roles as community connectors in order to respond to coronavirus.
On March 24 they gave it a go when they hosted Splice Low-Res – an online media festival that featured a series of 30-minute discussions with newsrooms in Asia and Europe about what they’ve been working on (you can find all those talks on their YouTube channel ).
Jay Allred, president of Source Media Group, tweeted this advice for other newsrooms after their first webinars: ”Good, solid ‘B’ work delivered consistently and in a trustworthy manner gets the job done.
As Coronavirus Outbreak Continues, New Data From Klarna Also Reveal Gen Zers, Millennials and Gen Xers Are Turning to Marketplaces When Shopping Online Klarna, a leading global payments and shopping provider, released new data that indicate consumers in the US are shifting their e-commerce spending away from apparel, footwear and accessories and toward health and beauty and leisure items as the COVID-19 outbreak continues. The company analyzed all transactions made through the Klarna app, which allows consumers to shop from any online store, to identify what product categories Gen Zers, millennials and Gen Xers are shopping for most often using Klarna’s
Klarna, a leading global payments and shopping provider, released new data that indicate consumers in the US are shifting their e-commerce spending away from apparel, footwear and accessories and toward health and beauty and leisure items as the COVID-19 outbreak continues.
“For retailers and brands, this week’s data may indicate that shoppers are choosing to buy items such as skincare and things like jigsaw puzzles and craft materials, now that they have already purchased the comfortable clothes they need to get through this work-from-home period.
Online Shopping in the Age of Coronavirus: 10 Strategies on Becoming “Essential”
The meaning of “essential goods” has shifted. At least for consumers. Here are 10 strategies from ecommerce brands succeeding amidst COVID-19, backed by real results.
10 online shopping tactics to become “essential” with examples, insights, and results: Message “the Moment” with Honesty : Bambu Earth Stay Calm, Carry On, and Incentivize : Supply Lean into the “At-Home” Zeitgeist : Homesick Support Essentials by Adapting & Uniting : Igloo Do Good to Do Well via Displaced Groups : Born Primitive Go Strong on Brand, Hard on Performance : Love Wellness Maintain & Measure Your Marketing Mix : Dorsal Bracelets Enter Your Audience’s World on Their Terms : Tracksmith & Summersalt Fill the Social Void by Showing It Off, Online : Melon Optics Test Traffic Today for an Uncertain Bright Tomorrow : CROSSNET
Google for branded search Attentive for simple SMS marketing Worldwide advertising to extend its reach Rewards to foster retention and lifetime value And an ambassador program for referrals as well as influence
Facebook CPMs Crash, Fall To All-Time Low
It has been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there's market-based proof. An analysis of Facebook's ad market data by Boston agency Gupta
Media shows Facebook's CPMs have fallen to the lowest level ever, less than $2. An analysis of post-COVID-19 trading values for Facebook advertising worldwide, and in the U.S., shows CPMs have bottomed out to their lowest point ever.
“We’ve observed between a 35% to 50% decline in average CPMs across the Facebook Ads marketplace in the countries most affected by COVID-19 in the last couple of weeks,” says Gupta Media's Strategy & Analytics Expert Alex Palmer.