Consumer to Manufacturer, Disney's War With Neflix, Future of Fashion, Supplements & Vitamins Real?, Brands Ditch CMO Role, Porsche Mass Customization, Amazon's Prime Fashion, Jonesing for CBD
Covering commerce daily from Amazon to Zulily.
The new wave of “Consumer to Manufacturer” - Medium
Technology is disrupting demand and supply forces in very fundamental terms. One of these mechanics is “Consumer to Manufacturer”, consumer-driven demand-shaping.
This is Consumer to Manufacturer, and thanks to technology, we are seeing a resurgence of this particularly disruptive form of demand. C2M is a specific phenomenon of niche demand aggregation, combining elements of social selling and tech-enabled consumer aggregation, almost like technologically-enabled collectivism.
The key difference between Consumer to Manufacturer and other relationships (e.g. Manufacturer to Consumer) is the initiator of demand. Instead of simply fulfilling a sale one at a time, it helps manufacturers get real-time inbound feedback for demand of a specific customized product. This feedback is community driven, grown by the community, with the scope of demand driven by the community itself.
Disney execs explain how ESPN Plus is helping build a weapon to fight Netflix, and what they've learned from Facebook - Business Insider
The CTO and head of data analytics for Disney's streaming-technology arm spoke to Business Insider about how content recommendations set it apart.
Other streaming services like Netflix and Amazon Prime Video recommend TV shows and movies based on users' tastes and the viewing habits of people with similar preferences, as well.
"When you're on your Android phone and you're on the subway and we see that you're on AT&T's network, we may not be recommending an anthology series for you at that point because you're probably going to want to snack on some stuff that's going to be shorter form," Joe Inzerillo, chief technology officer of Disney Streaming Services, said.
The Future Of Fashion: From Design To Merchandising, How Tech Is Reshaping The Industry - CB Insights
A look at the evolution of the fashion industry and where technology is taking it next, from AR/VR dressing rooms to temperature-changing fabrics and beyond.
Pop-ups first emerged in response to the late-2000s US economic crash, but they’ve grown into a global trend, even infiltrating elite fashion markets like Milan: Italian brands Furla, Genny, and Paula Cadematori are among the latest European labels to invest in temporary shops.
As fashions brands continue to tailor their lines to smaller, more targeted customer audiences (and use D2C strategies to reach them), they no longer need to stock vast lineups of inventory in standalone shops or large department stores.
The Fake Drugs Market is Over $30 Billion. Are Your Supplements and Vitamins Real? - Hackernoon
The industry of pharmaceuticals is one of the largest in the world — its global revenue was $1.2 billion in 2018 and it continues to grow, since the growing human population is finding new ways to increase the quantity of their consumption by supplementing their diet with processed nutrients extracted from food sources. By 2023, the global revenue of medicine, vitamins, and supplements is projected to reach $7.35 billion.
These developing countries exhibit poor quality control, and the absence of a strong legal system that punishes the manufacture of fake products attracts many criminals and other bad actors to the medicine-related industries.
It offers a CRM for buyers and sellers, coupled with a set of tools, and built to facilitate the life of the cannabis industry and to provide extra safety for end users.
Why more brands are ditching the CMO position - AdAge
A deep dive into why companies are ridding themselves of the long-respected chief marketing role.
The change was part of a larger corporate restructuring meant to “allow Hyatt to better focus, prioritize and coordinate its activities driving guest and customer engagement,” the company stated in a press release.
“It’s increasingly clear that it’s crucial for us to have a consistent, unified narrative to consumers, partners, the press, and policymakers,” Uber CEO Dara Khosrowshahi stated in an email sent to employees describing the change.
Porsche Only Produces Two Identical 911s Per Year: Report
Did your two “best friends” just get matching, brand new Porsche 911 Targa 4s in Night Blue Metallic and mysteriously leave you out of the bonding ritual? Maybe you’ll go out and get the exact same car! That’ll show them. Except, you won’t, because when Porsche sees your vehicle order, it will already be so over it. Been there, done that.
Did your two “best friends” just get matching, brand new Porsche 911 Targa 4s in Night Blue Metallic and mysteriously leave you out of the bonding ritual?
Plant manager at Porsche’s Zuffenhausen factory, Christian Friedl, told Autocar that despite a 10 percent boost in sales, the company only makes two identical versions of a 911 or 718 per year.
Amazon is using Prime Day this year to try to win in fashion - CNBC
When you think of Prime Day, you might be thinking about deals on Instant Pots and Amazon Echo devices — not half-off dresses and designer heels. But the market for apparel and accessories globally is worth more than $1 trillion, so Amazon clearly sees there's a lot at stake here. It's using Prime Day to tout fashion deals.
The Drop sounds a lot like fast-fashion retailer Zara's strategy, which has found success by never making the same thing twice, only shipping limited quantities of items to stores, and rotating inventory frequently to keep shoppers coming back again and again to flip through racks of clothes.
Amazon also has its own subscription box program akin to Stitch Fix called Prime Wardrobe, where users can pick out a handful of clothing items, try them on at home and then only pay for what they want to keep, shipping back what they don't want.
A CBD company now owns a big chunk of Jones Soda - CNN
It's common these days to hear about a food or beverage company investing in cannabis. It's more unusual for a cannabis company to, say, snap up a soda brand.
And although there have been a surge of hemp-derived CBD products since hemp gained protections under the 2018 US Farm Bill, the market remains fractured and filled with smaller, lesser-known brands, he said.
In recent months, an emerging cannabis firm has quickly acquired a significant position in Jones Soda ( JSDA ) with an eye on bringing the wild child of soft drinks into CBD beverages.