MultiBrief: Experiential marketing is in. Is your packaging creating an experience?
- Experiential marketing is about making your consumers feel truly immersed in the experience of your product. An often-overlooked opportunity for experiential marketing is packaging. Packaging provides companies with the opportunity to make their product even more interactive.
- By utilizing interactive elements in the opening experience and aesthetic of the packaging, you create a whole new realm of experiential opportunity. Let’s discuss how you can create an experience through packaging alone.
- By utilizing interactive elements in the opening experience and aesthetic of the packaging, you create a whole new realm of experiential opportunity. For example, brands can design packaging utilizing specialty coatings to create a unique touch or feel for a distinctive tactile experience.
- With a culture built around innovation, quality, design and speed, their offerings span value added folding cartons, specialty packaging and high impact direct mail.
When Grown-Ups Get Caught in Teens’ AirDrop Crossfire
- Anytime young people get together, the pics start flowing. Taylor Lorenz Jun 5, 2019 Sol de Zuasnabar Brebbia / GettyVeronica Belmont, a product manager at Adobe Spark, was riding the train down to Silicon Valley, doing some work on her phone, when dozens of teenagers plopped down into the seats around her.
- Because AirDrop is a feature that is automatically included on every iPhone, not a social-media app, there’s no moderation or reporting tools, nor can anyone get banned from the service for sharing graphic or sexual images like you could on Instagram, for instance.
- When a Twitter user named Kyle Hammy was being “fully harassed” by teens on public transit, as he posted last October, he repeatedly struck back with a secret weapon: an image of a woman in a Finding Nemo costume, on ice skates.
