Far Fetched Acquisition, Side Hustle the New Resume, Wellness M&A Opp, Designer Activewear, Beyond the Dad Sneakers, How the It Bag Came to Be, Peloton Brings Logistics in House, Equinox & Soul Cycle

Covering commerce from Amazon to Zulily

FarFetch Nabs New Guards Group for $675 Million, Prompting 40 Percent Stock Plummet — The Fashion Law

New Guards Group, the niche fashion group founded in 2015 by DJ-slash-designer Marcelo Burlon, Claudio Antonioli of multi-brand boutique antonioli.eu, and fashion production and distribution mastermind Davide de Giglio, has been snapped up by online retailer FarFetch for a cool $675 million

As Vogue Business stated on Friday, “Mounting losses make it difficult for many investors to get comfortable with Farfetch, and its recent M&A activity — which also includes Stadium Goods — hasn’t been cheap,” citing Jane Hali & Associates analyst Jessica Ramirez.

Nonetheless, Neves seems undeterred, saying on Thursday that the latest moves by online fashion platform – which relies heavily on “capital-light” model of not holding inventory but instead connecting consumers to third-party stockists and taking a cut of the sale – “will help it to deliver our brand-of-the-future strategy and will have significant benefits for our other members.”

relates to Millennials Rely on ‘Side Hustles’ to Climb the Corporate Ladder

Millennials Rely on ‘Side Hustles’ to Climb the Corporate Ladder - Bloomberg

Young professionals who branch out have a better chance of reaching the corner office. ou know today’s job scene: long hours, low raises, zero job security.

You could grind out 60-hour weeks for years only to find yourself suddenly laid off. It’s tough enough to stay sane in such an unforgiving environment, but what if you’re one of those ambitious types who actually wants to climb the company ladder?

As recently as 20 years ago, the path was simple. Bosses guided employees along the career track, and they toiled dutifully until promotions were offered. Invariably, those who worked the most hours won. Some even went on to spend their entire career at one company—chief executives who got their start in the mailroom weren’t unheard of.

Sexual wellness companies are ripe for acquisition – Glossy

Beyond the two companies interest in eco-friendly products -- Sustain Natural sells a line of organic lubricants, condoms, period cups and tampons -- Grove Collaborative had not so bullishly approached products that are so singularly focused on women before. But interest in women's-centric offerings have grown over the last year.

On the surface, one would assume Grove Collaborative is a company that largely serves coastal consumers, but Landesberg said that its average shopper is a 29-year-old mother of two, who is a substitute teacher; its top two sales zip codes are in suburbs in the middle of the country: Plano, Texas and Lehi, Utah.

Sustain Natural’s growth plan with Grove Collaborative will center on product innovation and canvassing larger swaths of the U.S., but via its new parent company’s DTC model versus select brick-and-mortar wholesale in the past like Whole Foods.

Designer activewear is finally taking off in Paris - Vogue Business

The country’s nascent boutique fitness culture is opening up opportunities to international athletic brands.

The team has collaborated with Andam finalist and Koché founder Christelle Kocher , sold its branded apparel in Colette and made wearing the swoosh acceptable in its tony 16th arrondissement home.

“We view Paris as an epicentre for style, but also sport,” says Bert Hoyt, EMEA vice president and general manager for Nike, which is planning to open a “ House of Innovation ” flagship on the Champs-Élysées next year — the third of its kind anywhere.

Chunky share price fall.

Adidas Thinks Beyond the Craze for “Dad Sneakers” - Bloomberg

The German sportswear giant disappointed investors by not raising its earnings guidance, but its race against Nike is a marathon not a sprint.

Adidas AG is going back to the 1990s with some of its new product launches to capitalize on the craze for chunky “dad sneakers” (inspired originally by the high-end fashion house Balenciaga).

It’s a shame that the German sportswear maker hasn’t managed to stick with a more recent trend in the meantime: That of regularly upgrading its sales and profit forecasts. On Thursday it said it would only maintain its financial outlook for the full year, disappointing investors who’d been hoping for a boost. Its shares fell by as much as 3.5%.

Telfar's "it" Shopping Bag Has Helped the Brand Boost Sales by More than $1 Million in 2 Years — The Fashion Law

Dior is busy rolling out its 30 Montaigne bag by way of a truly large-scale influencer campaign, a slew of high-profile media coverage, and early placements on big-name celebrities, including ambassador Jennifer Lawrence and Chinese mega-star Angelababy. In furtherance of its goal of creating its ne

Dior is busy rolling out its 30 Montaigne bag by way of a truly large-scale influencer campaign, a slew of high-profile media coverage, and early placements on big-name celebrities, including ambassador Jennifer Lawrence and Chinese mega-star Angelababy.

In furtherance of its goal of creating its next bottom-line carrying “it” bag, Dior is pulling out all the usual stops that brands employ when trying to get consumers’ attention and thereby, achieve “it” status to boost revenues.

Peloton hiring to bring delivery and installation in-house as IPO approaches - Think Num

Peloton puts exercise equipment into the living rooms and bedrooms of customers who sign up for the company's streaming fitness content. But if the delivery and installation experience isn't a great one, customers' brand perception can sour quickly - and publicly.

Peloton puts exercise equipment into the living rooms and bedrooms of customers who sign up for the company's streaming fitness content.

The in-demand "Field Specialist" positions will "deliver and assemble Peloton products and accessories in members [sic] homes" as well as educate new customers on setup, features, and esage.

Faced with rising online costs, DTC brands are now spending more money on traditional marketing channels | Modern Retail

Brands transitioning their marketing strategies to account for broad awareness-raising channels – which yield little to no insight into attribution or customer data – have to navigate an awkward…

Tracking invisible data It’s impossible to gauge the number of eyeballs that saw a billboard then went to shop a brand, and attribution is messy when multiple channels are working in tandem to push a customer to a purchase.

According to Lisel Weldon, Stitch Fix’s vp of marketing, the company’s growth and algorithms teams use incrementality testing across all of its channels to measure impact on metrics like customer sign-ups and orders.

What would happen if we cancelled fashion week? - Dazed Digital

It’s a week packed with initiatives celebrating the people and processes behind fashion and accessories collections, which promotes industry transparency through simple, authentic narratives that resonate with consumers and creatives alike.

While the rest of the industry is focussed on the end product, we offer an inclusive platform which celebrates the cultural and commercial value of the whole creative process – and which hopes to provoke discussion around how fashion is made.”

What brands leaning on influencers can learn from SoulCycle and Equinox's Stephen Ross controversy – Glossy

The whole situation illustrates both the value and danger of working with influencers. On the one hand, they can abandon a brand in an instant, bringing their loyal following -- which doubles as the brand's following -- with them. On the other, they can be stalwart brand defenders, inspiring their following to join them.

On its end, SoulCycle announced that it was asking its instructors to teach free classes dedicated to whatever social justice cause they believe in, to counteract the ill will generated over the last few days.

If there’s a lesson to be learned from all this, it’s that building strong relationships with influencers built on more than just money can be the difference between being left completely high and dry and having backup in rough times.