Fatal Flaw of DTC Playbook, TikTok's Africa Expansion, DTC Opportunities, Rockstar Energy Acquired by Pepsi, CBD's Efficacy?, Trunk Club Closed, COVID Impact on Supply Chain
Covering trends in commerce, media, and marketing daily
|Eric||Mar 12|| 1|
Origins of a Movement
Mr. Williams, a Seattle jeweler, had built a fine business selling diamond rings to local tech execs and freshly minted millionaires who benefited from the early dot com boom.
Amazon’s introduction of Prime in 2005 has entrenched fulfillment table stakes for DTC players, which has translated as a tax on small scale digitally native retailers attempting to be competitive Zappos’ 1.2B exit in 2009 was groundbreaking in that it changed the narrative around the dot com crash and restored faith that an eCommerce business could have a meaningful non-IPO liquidity event.
Part II: VC x DTC and Learning Cycle Dissonance
The success of the early disruptors in each vertical category — apparel, mattresses, razors, shoes, beauty, etc — attracted competition and Shopify, which launched in 2004, lowered the hurdle to build an eCommerce brand.
To combat rising Customer Acquisition Costs within channels, the MLC must be ever-accelerating , which requires testing every aspect of the digital ad unit: Copy, Creative, Product, Messaging, Call to Action, etc.
WellWell, a plant-based beverage brand, announces its January 2020 roll out into select Walmart locations. The launch will expand WellWell’s national presence across Arizona, California, Colorado, Nevada, and Texas, reaching new consumers with its functional drinks featuring clean ingredients and low sugar content.
The launch will expand WellWell’s national presence across Arizona, California, Colorado, Nevada, and Texas, reaching new consumers with its functional drinks featuring clean ingredients and low sugar content.
Four SKUs are available to Walmart shoppers at roughly 70 store locations within the retailer’s innovation set for emerging brands: Recover (Watermelon + Tart Cherry), Hydrate (Lemon + Lime), and Plant Protein (Coconut Chai) and (Dark Cacao).
TikTok has been investing quietly, but significantly, to usher in a new age of influencers in Africa.
The Chinese company behind the world’s fastest-growing social media app had already been holding “creator sessions” and meetups around the city in 2019, urging creative young Kenyans to learn about the benefits of joining the “ fun, cool short video platform ”.
TikTok’s ability to pull off hyper-localized hashtags that capture the spirit of African creators is largely due in part to the app’s powerful algorithm that utilizes location data and user tastes to recommend content under a tab aptly named “for you”.
Retail and manufacturing are inextricably linked and it’s no coincidence that both sectors are currently struggling with a range of similar issues including staffing, demand and the weakness of the pound.
However, we’ve seen brands navigate this challenge successfully by offering exclusive ranges or bundles to retail partners, whilst selling basic product on owned channels.
Enterprise ecommerce experts Maginus are long-standing, trusted partner to brands like the Co-Op, Smeg and The Wine Society, offering end-to-end technology solutions that help retailers and distributors to stay ahead of their competitors.
Though stocks are tumbling and some businesses are facing big obstacles, the coronavirus is causing some brands to see big gains. In the DTC space, companies offering higher-end home and health…
The brand Who Gives A Crap sold out of product last week; No.2, another online toilet paper business, saw sales jump 225% since March 1st.
Many brands in the DTC space offering higher-end products related to household essentials or health are also seeing increased sales and interest over the last few weeks.
Billionaire Russ Weiner says the deal will make Rockstar a “global powerhouse.” It will also add a lot of cash to his wallet.
Ethan Pines/The Forbes CollectionAmid tumultuous markets, Rockstar Energy Drink’s billionaire founder Russ Weiner is cashing out.
He lost the race, but his campaign caught the eye of his father's friend, Skyy Vodka founder Maurice Kanbar, who quickly hired him.
How one molecule from the cannabis plant came to be seen as a therapeutic cure-all.
Mechoulam, who is often called the godfather of cannabis research — he was a senior scientist on the Brazilian CBD epilepsy trial that inspired Jacobson — and his colleagues christened it “anandamide,” after the Sanskrit word for “supreme joy.” They suspected that the molecule played a role in the formation of emotions.
Later studies by Zuardi and his colleagues showed that a large dose of CBD, when given to volunteers who feared public speaking — that is, who suffer from social anxiety — blunted the flight-or-fight response, measured by increases in heart rate, blood pressure and skin conductivity, prompted by having to address others.
After spiraling down for so long, it was probably inevitable Nordstrom (NYSE: JWN) would dump Trunk Club, its curated styling service.
Officially, the retailer says it will be "fully integrating" the personal shopper service into the company by closing down the physical clubs and incorporating the concept into nearby Nordstrom stores, yet as just another high-touch customer service offering the department store is famous for, the Trunk Club may be considered finished.
Lumi CEO, Jesse Genet and VP of Manufacturing, Justin Christianson, host a Q&A on how COVID-19 is affecting the packaging supply chain.
If you work relies on manufacturing, logistics, or packaging, you're probably feeling the uncomfortable pressure to hurry up and wait.
This Wednesday March 11 at 10:00am, Lumi CEO, Jesse Genet and VP of Manufacturing, Justin Christianson, will host a Q&A on how Coronavirus is affecting the packaging supply chain and what you can do about it.
Emerging brand Lemon Perfect is seeking mainstream recognition with its shelf-stable lemon water, which contains the cold-pressed juice and pulp from half of an organic lemon (5% juice), and launching a new line of sparkling water in cans.
Hufnagel, who was an assistant basketball coach at the University of Nevada at the time, remembers independently googling beverage formulations when he couldn't find a comparable product to lemon water on the market.
In late September 2018, Lemon Perfect launched with a cold chain bottled product and secured distribution with 22 natural, independent retailers in Southern California.
If you live in America, chances are very high that you have been to IHOP at least once in your life, no matter how old you are.
Before taking up his role at IHOP, Brad worked at Jack In The Box and Carl’s Jr, where he had a knack for creating campaigns that the mainstream media covered as news.
While the company has not explicitly set aside large amounts of money for PR, this marketing model has served them well and has been received with open arms by the consumers.
Support for Joymode
Inc. @IncOnce a rental startup with seemingly limitless opportunity, Joymode is now a lesson learned @dianaransom https://t.co/NZirlAveSQ
Shopify Addresses WFH Situation