Homebrew Zoom Call, Peak Millennial Internet Culture, Economics of Food Delivery, Instagram Checkout Prospects, Beyond Discounts, DTC Brands Adapting, Trust the Creator, Fortnite Boom
Covering trends in commerce, media, and marketing daily
|Eric||Mar 18|| 1|
MSCHF, a cutting-edge, Brooklyn, New York-based ideas factory, seems to have somehow stumbled upon the magic formula for capturing meme lightning in a bottle.
MSCHF is what would happen if you took peak-Upworthy’s knack for virality, 4chan’s irreverent meme culture, and generation Twitter’s attention span, added a tablespoon or three of marketing buzzwords and some venture funding, and then shook the resulting concoction as hard as you possibly could.
Instead of the usual “socials,” users find out about MSCHF’s latest products by signing up for text messages on its website, something that probably seems as retro to the TikTok generation as saying that you’ll be alerted to a new offering via fax or Paul Revere on horseback.
What's good for the platform is bad for the ecosystem
Meituan retained about 63 percent of the country’s meal delivery market at the end of 2018, according to Bernstein Research, even as Alibaba spent billions over the previous several years to capture most of the rest.
Then the platform implemented a more complex incentive formula involving £3.30 per delivery plus £1 per mile plus a £5 “trip reward”, subject to a 25 per cent transaction cut levied by Uber.
Instagram rolled out its in-app Checkout feature last March. Now hundreds of brands are testing the feature, but several say they aren't seeing a huge sales lift at this point.
“We’ll continue to monitor the adoption rate, the contribution to our customer experience and the results, and invest accordingly,” said Raissa Gerona, chief brand officer at Revolve.
Sudie Smith, director of e-commerce and digital marketing, said before adding Checkout, the company had set up a shoppable account, meaning followers could tap products that Michael Stars tagged in its feed but were taken to the brand’s e-commence site to make a purchase.
Retailers are embracing shopping rewards programs that offer bonuses beyond coupons. As brick and mortar and e-commerce retail struggle to navigate the current landscape, loyalty programs can act as a…
Bergen explained that while the Weldon Blue does offer high threshold shoppers savings and gifts, it also gets the community of brand evangelists excited about “bragging rights” to showcase the products.
“Despite it not being a popular style, the customers that wear it are loyal to it,” said Berger, leading the team to develop special designs for the line’s top 200 shoppers to test out for free.
Buck Mason is one of many brands across the DTC fashion space that has made the decision to close its stores to limit the spread of the virus. Erik Allen Ford and Sasha Koehn have set out to make the best of the situation, transitioning “a healthy percentage” of their more than 70 store employees to other roles in customer support and online sales.
On Thursday last week, Erik Allen Ford and Sasha Koehn, co-founders of menswear brand Buck Mason, began discussing ways to keep both employees and customers safe during the coronavirus outbreak.
Koehn and Allen Ford have set out to make the best of the situation, transitioning “a healthy percentage” of their more than 70 store employees to other roles in customer support and online sales.
David Dobrik, a 23-year-old YouTuber with 15.9 million subscribers, changed the way SeatGeek works with influencers by convincing the company to be a character in his videos. Since then, Dobrik has been able to use that content to get other brands, like EA Games, to do the same thing. Dobrik explains how he’s branching out from YouTube and if he’d get married again for a prank.
David Dobrik, a 23-year-old YouTuber with 15.9 million subscribers, changed the way SeatGeek works with influencers by convincing the company to be a character in his videos.
I’m always so on the fence about getting into politics, but I felt like that was the safest and most effective way to talk about DACA where it’s still entertaining and it wasn’t forcing an idea down people’s throats.
Zoom is where we work, go to school and party these days.
When the group broke out into “Happy Birthday to You,” Eleanor pulled a slice of cookie cheesecake close in front of her and pretended to blow out the toothpick she had substituted for a candle on top.
Students say they want things like better direct messaging, more funny face filters and the kind of stickers, live video effects and editing tools they get on platforms like TikTok and Snapchat.
'Fortnite' servers are having trouble with matchmaking, logins and other actions as we assume it's getting a big traffic spike from quarantine. Hopefully, it won't be down long.
Social media is currently full of reports confirming that we’re having trouble playing this thing: a quick search of “Fortnite Down” reveals a ton of results in the last few minutes.
For one thing, there are a huge number of “latent” players out there: people that used to play and stopped for whatever reason, either moving on to different games or not.
Alright, folks. I gotta ask the question: Are you really going to the bathroom like that? Your boy is on his last roll and no lie, I’m feeling some kind of way about it.
As the reality of the COVID-19 pandemic started to hit Americans last week, one of the strangest aspects of the ensuing panic buying was the hoarding of toilet paper.
“Georgia Pacific, the maker of Angel Soft and Quilted Northern toilet paper, said that last week, some orders from retailers nearly doubled.