Influencers as Creative Directors, Kalanick's Ghost Kitchens, Jay-Z, Serena Williams invest in Coffee, BreakingT Partners with Dicks, Casket Monopoly, How Oatly took over America
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Effective influencer marketing in 2020 will hinge on ‘creator’ direction
To succeed in effective influencer marketing campaigns, the industry needs to move away from creative direction and back to creator direction.
Chris Johnston, Director of Content & Operations at MediaCom Beyond Advertising told me: “We have consistently found that when you give influencers the freedom to apply their creativity to a brand brief, the results lift across the board.
I’ve had some brands who really try and push me in a certain direction and it hasn’t been ‘me’; an influencer’s audience follow them fortheir unique style, so trying and mold it into something else just isn’t going to convert.”
Travis Kalanick’s next move is kitchens
The founder and ousted CEO of ride-share giant Uber is trying to make restaurants more virtual.
Specifically, he’s is interested in “ghost kitchens,” commercial cooking spaces optimized for food delivery, a kind of WeWork meets Uber for restaurateurs.
Kalanick bought a controlling stake in Los Angeles-based City Storage Systems, the holding company for CloudKitchens, for $150 million, in March 2018.
Jay-Z, Serena Williams invest in Indonesian coffee chain
Kopi Kenangan plans to open more than 1,000 kiosks over next two years
Kopi Kenangan, founded in 2017, aims to fill the gap between the lower-end instant coffee available at mom-and-pop shops and high-end espresso concoctions sold by global chains like Starbucks.
To investors, the growing segment of middle-income consumers spells success, while the company's asset-light grab-and-go kiosks, similar to that of Chinese startup Luckin Coffee, potentially offers higher margins.
BreakingT on LinkedIn: This holiday season, we are thankful for our new partnership with
This holiday season, we are thankful for our new partnership with Dick’s Sporting Goods. In our first month together, we’ve stocked moment-driven products...
This holiday season, we are thankful for our new partnership with Dick’s Sporting Goods.
In our first month together, we’ve stocked moment-driven products in 104 locations across 8 markets.
Can the American casket monopoly be disrupted?
That’s because today, the vast majority of people who opt to bury a loved one buy a wooden casket from a traditional funeral home — a market that is almost entirely monopolized by two industry behemoths: Batesville (a subsidiary of the even bigger Hillenbrand Inc.) and Matthews International Corporation.
A 2005 Forbes article reported that Batesville was “wining and dining” its funeral directors, flying them to its 657-acre Indiana property Jawacdah Farms and offering them local shrimp and chocolate bars in the shape of caskets.
The Healthy Amount Of Stress — The Local Optimist
Stress is one of those fun Darwinisms that I really would rather do without. I get it – homo sapiens needed stress as a chemical reaction to perceived threats in order to out run prehistoric crocodiles or learn that fire, although an effective light source, will also burn the hell out of you.
I get it – homo sapiens needed stress as a chemical reaction to perceived threats in order to out run prehistoric crocodiles or learn that fire, although an effective light source, will also burn the hell out of you.
However, nowadays we have these smaller, drawn out, constant stressors, so our parasympathetic nervous system doesn’t react in the same way - causing our stress levels to bounce around, wreaking havoc on our minds and bodies.
Oatly sat in relative obscurity in Sweden for its first 20 years. In 2012, the oat milk company brought in a new CEO, Toni Petersson, with a radical new vision for the brand and with a new look and a tasty product, Oatly set its sights on America.
Oatly sat in relative obscurity in Sweden for its first 20 years.
In 2012, the oat milk company brought in a new CEO, Toni Petersson, with a radical new vision for the brand and with a new look and a tasty product, Oatly set its sights on America.
China’s Cultural Revolution, an often violent social and political upheaval that started in 1966, prompted many young people to emigrate to the United States, a country that projected an image of freedom and economic possibility.
They adapted their method of cooking to American tastes, developing dishes like beef chow fun, fortune cookies and egg drop soup, often brought home in the signature takeout containers.