Kanye aka Yeezus Trademarks Sunday Service, P&G Ventures Empowers Women, State of Pet Industry, Old Town Road's $30 Beat, Greylocks' Sustainable Growth, CPG Cosmetic Focus, Gen Z's Wikipedia, Omni-Ch
"For me, money is not my definition of success. Inspiring people is a definition of success." - Kanye West
Kanye West Wants to Trademark 'Sunday Service' for New Clothing Line - Complex
It looks like those Coachella exclusives are going mass-market.
Kanye West filed an application to trademark "Sunday Service," meaning those prohibitively expensive socks he sold at Coachella could become available to a much larger audience in the near future.
The phrase and performance that grew from a regular meeting of artists and famous folks every Sunday morning into a buzzy hillside concert at Coachella will soon be another facet of Ye's non-rapping and producing empire, if the application is anything to go by.
P&G Ventures bets on female-led startups with Vinetta Project deal - Marketing Dive
An initiative to source and scale new businesses will focus on categories such as sleep, menopause and skin.
Procter & Gamble's Ventures unit has partnered with The Vinetta Project , a firm focused on gender equity in funding, to get in on the ground floor with the next big female-founded startups, according to details shared with Marketing Dive.
As direct-to-consumer (DTC) startups continue to eat into the market share of traditional packaged goods companies, P&G Venture's tie-up with Vinetta could provide the CPG giant with a more direct pipeline into the next wave of disruptors and rising female entrepreneurs.
The state of the pet retail industry - Retail Dive
The pet sector may be resilient in the face of economic headwinds, but it's still a dog-eat-dog world.
Convenience is a major factor, and much like the solution subscription services provide, delivery prevents frequent trips to the store where the consumer is forced to haul heavy bags of food.
However, perhaps the most valuable strategy for players in the pet space is learning to integrate e-commerce and brick and mortar seamlessly, whether that's through an acquisition or a retailer building out its own digital operations, according to Severo Gonzalez, a market research analyst at 1010data.
'Old Town Road' is tied for longest-running No. 1 song—and the beat Lil Nas X used only cost $30
Lil Nas X wrote "Old Town Road" himself using a beat he bought for just $30 on the online platform BeatStars.
The 2017 Latin sensation "Despacito" by Luis Fonsi, Daddy Yankee and Justin Bieber and "One Sweet Day" released by Mariah Carey and Boyz II Men in 1995 also hold the record at 16 weeks, according to Billboard.
The company has paid out over $50 million to producers since 2012, CEO Abe Batshon told CNBC Make It .Batshon said that the music on BeatStars ranges from $20 to $200 for a non-exclusive contract, with increasing prices for more exclusive rights.
Foundations And Frameworks For Driving Sustainable Growth - Greylock
Greylock investor Mike Duboe, Reforge CEO Brian Balfour, & Metromile CPO Shaun Clowes discuss developing a successful growth strategy.
In this discussion Reforge Founder and CEO Brian Balfour , and Mulesoft SVP of Product Shaun Clowes chat with Mike about frameworks and foundational concepts needed to develop a successful growth strategy.
Prior to joining Greylock, Mike Duboe created, scaled, and led cross-functional growth organizations from Series A through IPO across a span of businesses including consumer marketplaces, retail/online commerce platforms, and social payments networks.
Consumer Giants Turn From Diapers and Detergent to Eye Rollers and Jelly Masks - WSJ
Facing stagnant sales of household mainstays from diapers to detergent, the world’s biggest consumer-products companies are trying to crack the lucrative market for influencer-pitched, millennial-approved skin-care products.
Drunk Elephant LLC, a skin-care startup that touts limited ingredients, is considering a sale and has drawn interest mostly from consumer-products companies, said people familiar with the matter.
Gary Stibel, CEO, New England Consulting GroupMainstream offerings have grown well beyond basic cleansers, night creams and face masks, to include a range of serums and products from facial oils to charcoal acne treatments.
A Wikipedia for Generation Z - The Atlantic
Famous Birthdays has become a go-to database of teen culture—and is ushering in a whole new generation of stars.
To ensure that every piece of information about a celebrity is accurate, staffers comb through thousands of tips a day, fact-checking news about stars like MattyB breaking up with a girlfriend, or Annie LeBlanc launching a new show.
Britton said that the moment he felt he had made it was when he walked into a meeting with an influencer marketing company that had just been purchased by Disney’s Maker Studios, a multichannel network, and all 10 employees had Famous Birthdays tabs open, scouting talent.
Study: Omnichannel ‘cannibalization’ is a myth |Chain Store Age - Chain Store Age
Leave cannibalization to zombie movies – a new study shows sales in one channel actually boost sales in other channels.
According to a new study from the International Council of Shopping Centers (ICSC), “Halo Effect II: Quantifying the Impact of Omnichannel.” a single retail transaction translates to multiple subsequent transactions and significant incremental spend with that same retailer across channels.
The findings reinforce ICSC’s 2018 study “The Halo Effect: How Bricks Impact Clicks,” which found what the industry anecdotally knew for years to be true: that physical stores increase online traffic and brand awareness.
What Pushed Barneys to the Edge? - BOF
Once the first word on fashion, the Manhattan-based department store chain has long used the power of its cool factor to ride through its financial turmoil. But following a 72 percent spike in rent for its Madison Avenue flagship, cool may not be enough.
For years, Barneys was America’s coolest luxury department store: a temple of fashion that earned a unique place in popular culture thanks to its irreverent take on traditional holiday windows, sharp advertising copy and celebrity fans like Sarah Jessica Parker.
A report from a July 2018 board meeting, seen by BoF, paints a revealing picture of the financial realities facing the company even before the rent increase, which would significantly cut its EBITDA — or earnings before interest, taxation, depreciation and amortization, a measure of operating profit.
Casey Neistat's 368 Hits Stride With Brand Collabs, Including Ongoing Pact With Adobe - Tubefilter
Casey Neistat’s 368 was founded last April as a collaborative physical space in downtown Manhattan, where creators of every stripe could access resources -- including a state-of-the-art gaming station, a podcast studio, a kitchen for cooking content, and more -- and tap into networking opportunities with the goal of giving them the tools to take their careers to the next level.
Given that the seminal team-up spawned a broader relationship, Adobe once again tapped 368 last month to promote the arrival of its Premiere Rush video-editing software — a cross-device, cloud-based app that aims to be simple and intuitive for nascent creators — on Android .
Virtual reality 'Star Wars' experiences move into malls as clothing stores go dark - CNBC
Among other Unibail-Rodamco-Westfield properties, The Void will open at the Westfield World Trade Center in New York later this summer.
So now escape rooms, places where you can pay to throw an axe at a wall and virtual reality experiences that make you feel like you're on the set of a "Star Wars" movie are popping up at malls across the country.
It plans to open three others, outside of the deal with URW, later this year — at Triple Five Group's Mall of America in Minnesota, Macerich 's Tysons Corner Center in Virginia and at The Battery Atlanta in Georgia.