Lessons Learned from Nike, NYC DTC Map, Channel Advisor Insights, Startup Branding Like Billie Elish, Leaning into Online Retail, Virtual Top Golf, Virus Airlift, Online Behavior Shifts
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The lessons Nike learned in China during the coronavirus outbreak
Nike's experience in China helped it develop a playbook to use as Covid-19 shuts down other countries around the world.
But on a call with investors and analysts yesterday, new Nike CEO John Donahoe said the quick response of Angela Dong, the company’s general manager for China, and her team helped mitigate a situation that could have been far worse.
After the new coronavirus confined Chinese shoppers to their homes, Nike quickly shifted focus to connecting with them digitally, and not just by pushing products on them.
New York is home to some of the world’s most beloved brands. Unfortunately, COVID-19 has threatened the future for many of these businesses, which in turn threatens the culture of NYC and the lives of artists, entrepreneurs, marketers, and developers that make this city so special.
In hopes of putting more products in shopping carts and smiles on faces, we created an interactive map of direct-to-consumer brands based in NYC. Their employees are currently working remote, but we wanted to illustrate the true creative energy of the city, the way it was before coronavirus and the way it will return soon.
The Impact of COVID-19 on E-Commerce GMV, Part 2
As we all grapple with the impact of COVID-19 on businesses, our aggregate GMV data highlights many of the trends that are playing out in the news. Read Part 2 of this blog series.
Last week, we noted growth in this category led by the subcategories of monitors, laptops, notebooks, and headsets and hypothesized that this was due to the increasing number of businesses that were encouraging employees to work from home.
Nevertheless, the job of ensuring that food, medicine, and other essentials make their way to people globally is important to keep society functioning as normally as possible while we work our way through the current pandemic.
Why Every Startup Should Brand Like Billie Eilish
3 Lessons On How To Become A Viral Brand In 4 Short Years
I think Billie’s the perfect case study of what to do when creating a new brand, especially if you’re launching your small business in current times.
Billie’s just a girl who loves making music with her brother, has a style defined by oversized matching tees and shorts, is really into bright colors and loud accessories, and has a superfan obsession with the show The Office (she has a song with sound clips from one of their episodes too).
In the face of the current crisis around coronavirus and the closure of physical retail stores, it seems that several legacy retailers who’ve traditionally leaned on brick-and-mortar sales made a wise decision to lean into online retail in recent years.
IglooTheir efforts started with the creation of a strategy to address important elements like online customer acquisition, conversion optimization, data management, order fulfillment, and logistics.
It’s still too early to give a definitive answer—especially in light of the complexities that surround supply chain management and order fulfillment capabilities—but we’ll be keeping an eye on reports that paint a clearer picture in the coming weeks.
Topgolf Hangs on to Sponsors and Pushes Simulator Game While Awaiting Return
This comes as Topgolf accelerates in-game modifications to WGT, including enhanced storytelling capabilities on Twitch by making more live round data available to streamers.
The company’s Director of Business Development Jeehae Lee – also a former LPGA Tour player – live-streamed a WGT round between herself and 2015 Miss America winner Kira Dixon on March 21.
Sugaberry: New Lifestyle Brand Created By And For Modern Moms Of Color Launches
Actress and producer Tika Sumpter and business executive Thai Randolph are looking to replicate the Netflix strategy and personalize content for Black mothers with their new venture.
Sugaberry , a lifestyle brand created by and for modern moms of color, includes a curated mix editorial content, original audio, and video programming, interviews, newsletters, celebrity guest contributors, a live event series, and product recommendations.
"Black moms are among the most connected, culturally influential, and upwardly mobile audiences in today's digital media ecosystem yet, despite wielding considerable purchasing power, they remain largely underserved and underrepresented in the marketplace," Randolph states.
Inside the start of the great virus airlift
It starts what may become the largest government-led airlift of emergency medical supplies into the U.S.
The other side: "Producers and distributors of medical supplies across the country are raising red flags about what they say is a lack of guidance from the federal government about where to send their products, as hospitals compete for desperately needed masks and ventilators to combat the spread of the novel coronavirus," per WSJ .
A senior administration added: "When the president activated FEMA, Admiral Polowczyk was immediately installed as the head of the supply chain, working closely with Jared Kushner at the White House."
Target pivots from planned investments to deal with 'unprecedented' sales surge
Consumers stocking up amid the COVID-19 pandemic have pushed comparable sales for food and essentials up 50% at the retailer.
All this comes amid what CEO Brian Cornell described in a statement as an "unprecedented surge in traffic and sales" as consumers flock to Target stores and services for food and household products.
Target, Walmart, Amazon and other general merchants have grown sales in recent years thanks in large part to their convenience, pricing, and ability to invest in their digital stores and services.