Mastclass in DTC Brand: Tracksmith, Targeting Away, Publish Less Often, Drive Profit and Purpose, Genderlesss Razors, DTC Impact on Fashion, Coffee Creamer Boom, Tech Salaries are Risk Premiums
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Tracksmith is running a masterclass on how to build a DTC brand from the ground up
Over the last 12 months, I’ve completely fallen in love with Tracksmith, a new kind of running brand that positions themselves as the…
Over the last 12 months, I’ve completely fallen in love with Tracksmith , a new kind of running brand that positions themselves as the “champion” for the non-professional yet competitive runners dedicated to the pursuit of personal excellence.
While other brands see their tagline as marketing on a website, Tracksmith parlays their mantra into a new product line producing including shirts, calendars, and accessories to help runners express say something about themselves.
Target's new Open Story travel collection includes luggage, backpacks, duffels, and accessories that are stylish, affordable, and designed to make travel easier.
The line includes 40 pieces, ranging in price from $20 for a hardside cosmetic case to $180 for a checked rolling suitcase.
"We designed the entire line to include signature details that accommodate an array of travelers’ needs, whether they’re flying halfway around the world or catching a train to the next city over," Guggemos said.
Publishers are growing audiences by producing less content - Digiday
Over the years, publishers have been reducing their output to focus on fewer stories of better quality, and this is paying off.
From 2017 to 2019, French subscription publisher Le Monde reduced its total number of articles 25% while growing its newsroom staff to 500 journalists.
The Post and Courier also moved from measuring clicks and pageviews to tracking the amount of time readers spent with an article and their engaged minutes; these analytics show a clearer path to subscriptions, the publisher said.
This is how businesses can drive profit AND social purpose progress
Governments and charities alone cannot solve the planet's biggest problems: businesses have to make the Earth's goals their own.
The Sustainable Development Goals were agreed to by nearly 200 countries in 2015, and cover a range of issues from eradicating poverty and hunger to clean water and energy and gender equality.
A near-term objective is for industry sectors to agree to a framework that aligns performance against a specified set of existing third-party metrics and measurements with progress toward societal priorities as established in the SDGs.
Does Your Razor Need a Gender?
More consumer goods makers are eliminating gender traits from their marketing as shoppers question their value.
As shoppers increasingly question the value of gender-differentiated products, more consumer goods makers are eliminating gender traits from their marketing.
On Monday, Bic plans to launch gender-neutral grooming products including facial moisturizer, body lotion and...
Direct-to-consumer’s lasting impact on fashion
Big labels are embracing DTC sales due to the opportunity for better margins, insight and service.
Brands like Levi’s, as well as Nike and Tumi’s parent Samsonite, are making lasting changes to their business strategies to route more sales to their direct channels, which is better for margins and collecting customer insight.
But adopting a similar mentality isn’t easy for legacy brands, which tend to be less prone to experiment than their callower counterparts because “they feel they have more at stake”, says Nikki Baird, vice president of retail innovation at Aptos.
Disney to Release Film Version of 'Hamilton' Stage Performance With Original Broadway Cast
The studio paid a massive $75 million for the global rights to the finished film, which was live-captured in 2016.
“I fell in love with musical storytelling growing up with the legendary Howard Ashman-Alan Menken Disney collaborations — The Little Mermaid , Beauty and The Beast , Aladdin ,” said Miranda, who starred in the studio's 2018 title Mary Poppins Returns .
Following its rapturously reviewed, sold-out premiere run at off-Broadway's Public Theater in early 2015, Hamilton began previews at the Rodgers in July 2015 and was a box office sensation even before its official opening on Aug. 6.
'They know us better than we know ourselves': how Amazon tracked my last two years of reading
Amazon knows more than just what books I’ve read and when – it knows which parts of them I liked the most
Though Amazon says it is not currently sharing the insights gleaned from reading habits with anyone else, that the company holds on to the data shows it could be used in the future, said Alastair Mactaggart, an advocate who co-wrote the ballot measure behind the California Consumer Privacy Act.
“There is no reason Amazon or any other company needs to collect that kind of information to provide you with the service, which is simply reading a book,” said Evan Greer, the director at privacy activist group Fight for the Future.
Rich Sales Boost Coffee Creamers
Younger coffee drinkers with an affinity for indulgent, customized drinks are stoking demand for new flavors and variety in creamers. “They don’t like black coffee. They like coffee milkshakes,” says one Nestlé executive.
Food makers are taking a fresh look at coffee creamers, eager to benefit from rising demand for products that hadn’t changed much for decades.
Bluestone Lane's Jai Lott is here to show you how to make cold brew from the comfort of your desk, using the Toddy system.
Tech salaries are risk premiums - phildini.dev
This blog post was supposed to come out two years ago in response to, I think, this article. Better late than never? After literally years of people
If AppAmaGooFaceSoft ever stops hiring, if one day the heads of recruiting at those companies say“Nope, that’s it, we’re done, full house over here” then the ripples in tech salaries will be felt across the whole industry.
If we take the above as true, then every family member you convince to buy an iPhone or use Gmail or subscribe to Amazon Prime is contributing some small percentage to your salary increases at Random Startup, Inc.