Netflix Merch & Monetization, Amazon's Cardboard, Kanye's Yeezy Empire, Allbirds Drop, Big Ass Fans Private Equity Exit, Reseller Nomads
Covering commerce daily from Amazon to Zulily.
Netflix Will Refine and Improve on the Disney Playbook - Trendslate
If you don't think Netflix realizes the opportunity to sell merchandise based on its intellectual property you are not connecting the dots. First lets start with the fact that Disney conceived this model and pundits have been chastising Netflix for its perceived missed opportunity for years. As a public company Netflix cannot be as nimble as a smaller startup and a wrong move into merchandise could put the company in fiscal trouble.
Simply put: Stranger Things is to Netflix as Sponge Bob is to Nickelodeon.
Over time they have been taking steps towards monetizing their intellectual property. Key steps towards monetizing its intellectual property include:
Talent Acquisition
Christie Fleischer from Disney - Linkedin
Natalia Premovic from Disney - Linkedin
Steffi Steffen from Disney & Mattel - Linkedin
Testing the Waters
Stranger Things Franchise - read more
Santa Monica Pier Transforms into Premiere - read more
Baskin Robbins Integration - read more
Video Games - read more
Predictions:
Netflix will launch a theme park based on key IP
Netflix will monetize through brand integrations amidst shows
Netflix will sell physical and virtual merchandise
The playbook was written and executed by Disney. As the incumbent, Netflix will follow and refine the playbook and execution beyond anyone’s expectations. Pundits, please take a breath and watch it unfold, you just may have to step back and connect the dots. Disclosure: I own Netflix stock and do not currently own stock in Disney.
Amazon’s Consumes Millions of Cardboard Boxes - CNBC
Kanye’s Second Coming: Inside The Billion-Dollar Yeezy Empire
Kanye West has one of the biggest hits of the decade—and it has nothing to do with music. His Yeezy sneaker empire is the best bet in a generation to topple Air Jordan. Sometimes it pays to be a control freak.
When West’s mother, a college professor, took him to see the Japanese cyberpunk flick Akira , he found inspiration in the film’s shapes and color palettes; he also remembers his father, a former Black Panther, taking him to auto shows, where he became obsessed with the Lamborghini Countach.
He hopped onstage to interrupt Taylor Swift’s 2009 acceptance speech for Best Female Video at the MTV VMA ceremony, insisting that Beyoncé should have won the award instead; the episode generated such an intense backlash that he cancelled his planned arena tour with Lady Gaga and moved to Italy to intern for Fendi.
Allbirds Debuts Limited-Edition, Patterned High-Top Sneakers
Try a pair of Allbirds first-ever patterned shoes in three classic designs.
Casual footwear brand Allbirds is continuing to expand its offering of styles that put the emphasis on comfort and sustainability.
One recycled plastic bottle equals one pair of laces, while castor bean oil helps increase the natural content of its insoles.
Why This Founder Sold His Company to 'the Most Boring People in the Universe'
Big Ass Fans founder Carey Smith knew exactly how much he was going to sell his company for--$500 million--even before he had a potential buyer.
Smith tells Inc. why he felt few emotional ties to the company he'd built up, and how he determined a selling price --seemingly out of thin air.
We wanted to make sure the buyer didn't simply open the doors and tell everybody to leave.
Nomads travel to America’s Walmarts to stock Amazon’s shelves
To stock Amazon’s shelves, merchants travel the backroads of America in search of rare soap and coveted toys.
Iles, who was studying to be a music teacher before he decided it wasn’t a viable career, pays himself about $40,000 a year and works long and strange hours, sometimes overturning shopping carts in Walmart parking lots at 3AM to serve as makeshift counter tops as he packages goods to send to Amazon.
There’s nothing quite like a clearance section for feeling the intensity and fleetingness of consumer desire: all these plastic leftovers of huge public appetites, which were shaped for a time by enormous companies and have since moved on to robot monkey finger puppets or whatever.