Seatgeek Infuencer Strategy, Atlanta Tech, Next Generation CPG, No DTC Revolution, Mizzen+Main Wholesale, 16 DTC Startups Taking Off, Investing in Vices
Seatgeek Infuencer Strategy, Atlanta Tech, Next Generation CPG, No DTC Revolution, Mizzen+Main Wholesale, 16 DTC Startups Taking Off, Investing in Vices
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What Atlanta Can Teach Tech About Cultivating Black Talent
The city is rich in opportunity for African Americans, who are largely underrepresented in the industry. It's also poised to become a hotbed for AI innovation.
Photograph: Joshua Rashaad McFaddenCultural myth suggests that black teens tend to view academic achievement as being coded “white.” DiSalvo and her team questioned that idea, finding it simplistic and lacking in cultural context.
“People go their whole life not knowing what diseases they have,” says Gilbert, who explains that the capabilities of artificial intelligence could one day make the knowledge of the world’s top doctors and specialists available to everyone, regardless of budget or health care plan.
In May 2019, we announced that Edgewell (the owner of Schick, Banana Boat, Hawaiian Tropic and Playtex, among other brands) agreed to acquire Harry’s for $1.37 billion.
While our combined market share will only be about 20%, our newfound capabilities will enable us to challenge Gillette head on, with more exciting brand choices and better value propositions driving growth over time.
With this merger, we can launch a new brand that will better meet people's daily skincare needs, leveraging the deep customer insights we’ve gathered at Harry’s, along with Edgewell's exceptional product development capabilities.
Mark Ritson: The story of Casper shows there is no DTC 'revolution'
For all their trendiness and disruptive rhetoric, most direct-to-consumer brands do nothing new, and ultimately rely on traditional marketing and retail channels to scale and grow.
But because the notion of DTC fed the marketing world’s appetite for the pornography of change and its obsession with youth, our discipline lost its shit over brands that were not half as successful or as radical as we were told.
When I queried why a couple of smart but sockless wonders would throw perfectly good Instagram money away on radio they explained that their extensive data had shown them that their purchase funnel was increasingly sparse up top.
Mizzen+Main brings athleisure wear comfort to professional men's dressing. It is growing through a synergistic omnichannel, omnipresent distribution strategy that allows men to experience the product in the real world.
Courtesy of Mizzen+Main“Trying on the shirt is when the magic happens,” shared CEO Chris Phillips, who came on board about a year ago after Lavelle stepped aside to join Stand Together, an organization that supports social entrepreneurs.
The company has found by developing a regional or clustered approach to distribution in specific markets benefits the entire business, including specialty retailers, its own boutiques, and website.
Investors including Ian Sigalow, Peter Pham, and Tim Armstrong are backing DTC companies like Kangaroo, Tonal, and StockX.
"And like most potential breakout brands, this one has exceptional owners: CEO Chelsea Hirschhorn quite literally put herself out there on the importance of postpartum, and husband has dipped into his old Burger King days to focus on culture versus performance marketing."
Not only is Minna an incredibly delicious, clean and refreshing drink but their team has created a product that looks great, stands out on the shelves (and online), and encompasses an element of brand, mission and community that really stood out to us.
The Companies Venture Capital Isn’t Allowed to Invest In
Vice Ventures is investing in taboo industries that other funds won't touch—even if they want to.
For example, I feel strongly about the growth of CBD usage in skincare and drugstore products, experience focused alcohol with powerful brand identity, and measured or dosed cannabis consumption.
For me, that often involves dealing with founders who have a strong ethical and moral compass, are knowledgeable about regulations, and have a view on how they might change over time, and who care deeply about building a positive and long-lasting relationship with their customers.
Middle Age Misery Peaks at Age of 47.2, Economist Says
A new economic study which pinpoints 47.2 years old as the moment of peak unhappiness in the developed world.
Jan 13 2020, 3:59 PMJan 14 2020, 2:08 PMJanuary 13 2020, 3:59 PMJanuary 14 2020, 2:08 PM
(Bloomberg) -- Middle age is miserable, according to a new economic study which pinpoints 47.2 years old as the moment of peak unhappiness in the developed world.
Funnel closes $47M Series B to prepare marketing data for better reporting and analysis – TechCrunch
Funnel, the Stockholm-based startup that offers technology to help businesses prepare — or make “business-ready” — their marketing data for better reporting and analysis, has closed $47 million in Series B funding. Leading the round is Eight Roads Ventures, and F-Prime Capit…
Funnel , the Stockholm-based startup that offers technology to help businesses prepare — or make “business-ready” — their marketing data for better reporting and analysis, has closed $47 million in Series B funding.
“[We have] shifted away from visualizing the marketing data to ‘just’ collecting and making it business-ready as we have seen that to be the real pain point for customers,” Funnel co-founder and CEO Fredrik Skantze tells TechCrunch.