Surveys RIP, Private Label Dominance, Spiritual Health Exploration, AI Throws Shade
No One Answers the Phone Anymore. It’s Altering How We View the World.
Traditional polling, which relies on responses from a randomly selected group that represents the entire population, remains the gold standard for gauging public opinion, said Stanford political scientist Jon Krosnick.
Like every other pollster, she said, Pew adjusts their data, giving more weight to the responses of those underrepresented in the sample, so that the results represent the country in terms of demographics such as age, gender, race, education level, and political affiliation.
Polls showing that a large swath of Americans believed the Pizzagate theory, which falsely connected Hillary Clinton to a child trafficking operation in a run out of a Washington, D.C. pizzeria, are likely inaccurate, Hillygus and colleague Jesse Lopez concluded in research that, as yet, has not been published in a peer-reviewed journal.
In the end, people need to realize that survey research involves some degree of uncertainty, said Joshua Clinton, a political scientist at Vanderbilt University, who noted that polls leading up to the 2024 election are bound to get something wrong.
The Power Of Private Brands: An Inside Look
While value remains important in this economic environment, significant improvements in quality, packaging, innovation, and health and wellness alternatives have resulted in increased trial, repeat, and adoption by more consumers.
Creating quality private label products, more appealing brand visual identity, and differentiated innovations as a way to drive traffic and increase loyalty to our retail stores.
BAKER: Our research finds that grocery shoppers are looking for their primary stores to enhance private brands in aspects including health and well-being, packaging, sustainability, taste, variety, merchandising, and marketing.
DETWILER: The data shows the opportunity for additional product development, flavor extensions, and innovation beyond just what the national brands are doing; driving loyalty to retailers; and continuing to build excitement with promotions and marketing programs.
In search of self and something bigger: A spiritual health exploration
The series of insights below illustrate what cross-generational respondents said about their spiritual health in the Global Gen Z Survey, how to better understand the differences based on age and country, and how everyone has a role to play in helping people have lives with purpose.
One potential explanation is that individuals in this phase of life may still be actively developing their sense of purpose, which lends credence to supporting younger generations in this important element of their health.
Others, however, may feel strongly that work is an intellectual or necessary part of life but that their primary purpose comes from volunteering in their communities, raising a family, creating art, engaging in activism, or doing other actions.
These ways may include ensuring city residents have access to natural or green spaces that provoke reflection or exploring how community-level endeavors can improve people’s overall well-being.
Capturing the Future of Digital in Consumer Products
In many ways, this wave of tech, which is aimed at delivering a competitive advantage in critical digital capabilities such as sales, marketing, and innovation, is the trickiest but the most important in predicting a consumer product company’s fate.
The past 10 years have seen a 20-times surge in data availability and a 75% drop in cloud computing costs during a time when consumers, customers, and employees increased their demands for everything from smoother digital purchasing options to better traceability.
Success also requires an operating model that fosters business and technology collaboration as well as an Agile development approach that accommodates work in small increments with persistent funding as opposed to long projects that have a limited margin to course correct along the way.
That means a significant step up in investing to harmonize foundational data; building a modular, intelligent, and resilient architecture with lean core enterprise resource planning; and leveraging the move to SAP S/4HANA to do so.
A Pill to Treat Alcoholism Exists. Why Aren’t Doctors Prescribing It More?
Naltrexone has been found to be a safe and effective medication to help people reduce and stop drinking. Yet it’s woefully underprescribed.
Eden Bernstein, a fellow in primary care at Harvard Medical School and Mass General Hospital, told me he agrees with that assessment.
But instead of delivering a massive dose directly to the brain via a nasal spray, naltrexone is a slower-acting pill that interrupts the feedback loop of addiction.
In a survey published in 2022 in Frontiers in Psychiatry, out of 150 doctors across three Mayo Clinic centers in Arizona, Minnesota, and Florida, most reported that they simply hadn’t heard of naltrexone or didn’t know enough about it to prescribe it.
A study published in February in the journal Academic Emergency Medicine found that naltrexone prescribing went up sixfold when a simple prompt was made part of routine checkups.
AI Throws Shade on the Beauty Industry
More cosmetics firms are embracing AI to boost sales, with global brands such as L’Oréal S.A. and LVMH-owned Sephora using it to tailor products to customers’ needs.
Global beauty industry sales including cosmetics hit $625.6 billion in 2023, climbing steadily annually since dipping in 2020 during Covid-19 according to Statista Market Insights.
“No matter how professional an expert is, individual deviations can be large, and evaluating cosmetics by consulting 30 to 40 experts all the time is difficult,” said Yang Yong Suk, principal researcher at South Korea’s Electronics and Telecommunications Research Institute who co-developed a deep learning model for a cosmetic product’s texture.
The market for using AI in beauty and cosmetics industries is forecast to more than double from $3.27 billion in 2023 to $8.1 billion in 2028 as services such as personalised beauty recommendations, skin analysis and diagnostics, and virtual makeup artists expand, analysis provider Business Research Company said in January.