Wine eCom Boom, Luxury Market Penetration, Bottega Veneta Deletes Social, DNVB from $4M - $75M, Shopify Windfall From Affirm IPO, Nacelle's Headless Commerce
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2020 will go down as the year in which we answered the heretofore rhetorical question, what else can go wrong? It was a long year of successive ādidnāt see that comingā issues that had stark impacts on US retail sales, consumer behavior, technology, the economy and the wine business, not to mention on human lives, which makes speaking about business at all seem trivial.1 That said, life includes business, and we have to keep living.
How E-Commerce Is Penetrating the Luxury Market
Leading jeweler Ori Vechler and e-commerce expert Raymond Scott Jr. explain how the online shopping revolution is starting to transform the luxury goods industry
But e-commerce expert Raymond Scott Jr. and Gemma Fine Jewelry, CEO Ori Vechler, share how e-commerce is starting to penetrate the luxury market, and why this is only the beginning.
āIt wonāt be glasses of champagne or private fittings, but it can be unique nevertheless.ā As a luxury-goods professional, Vechler says that if luxury brands commit to adapting their shopping experience, they can still find ways to make it special for customers.
Leading jeweler Ori Vechler and e-commerce expert Raymond Scott Jr. explain how the online shopping revolution is starting to transform the luxury goods industry
Why Did Bottega Veneta Delete All of Its Social Media?
Bottega Veneta is currently one of fashion's hottest labels. So why did the brand start out 2021 by deleting all of its social media channels?
As if cementing the brandās current status, every single member of BTS wore head-to-toe Bottega Veneta at last yearās Grammy awards.
Though, fashion brands increasingly have come to rely on social media, particularly Instagram, to generate buzz and relationships with users (whether through their own channels, or in partnership with influencers and celebrities).
The French fashion house, while under the creative directorship of Phoebe Philo, was, for years, one of the few notable holdouts to purposely stay off of Instagram.
In our first Earned episode of 2021, Tribe Dynamicsā co-founder Conor Begley sits down with Kevin Gould, founder of talent agency Kombo Ventures, and co-founder of digitally native powerhouse brands Insert Name Here, Glamnetic, and Wakeheart.
Shopify just made a $2 billion windfall on Affirm IPO, six months after their partnership
Shopify signed a deal in July to make Affirm its provider of installment loans. In exchange, Shopify was given the option to buy over 20 million Affirm shares.
Shopify's stock price almost tripled in valued in 2020, as retail chains, restaurants and grocery stores turned to its software to create quick web storefronts, manage payments and keep their businesses running.
Affirm, founded in 2012, partners with retailers to offer consumer loans, allowing buyers to pay for items like Peloton bikes, Dyson vacuum cleaners and Oscar de la Renta handbags in installments.
A the time of the announcement, CEO and founder Max Levchin told CNBC that Shopify and Affirm will have a "tightly integrated partnership" that lets merchants "flip a switch" to have the product go live.
Meet Nacelle, the latest addition to Lerer Hippeauās portfolio.
The problem: In 2020, a record number of consumers opted to visit digital storefronts over physical stores in a behavioral change thatās moved e-commerce forward by about five years.
Websites that win on delivering customers fast load times, mobile functionality, and safeguards against crashing, will be rewarded with better conversion, increased sales, and repeat business.
Origin story: Brian built his career as a full-stack engineer before founding ShopElf, a technical Shopify Plus agency specializing in custom headless builds for merchants.